Releasing a new product is not a task to take lightly. If the product does not sell as planned, it is a wasted investment in advertising, inventory costs and manufacturing. To avoid this scenario, it ...

This is a one (1) unit course. The ability to develop new products and bring them successfully to market is a critical capability for all companies. Often there is insufficient attention paid to the ...

Product development is facing a fundamental challenge. Unfortunately, at the very moment when companies need to make better products more efficiently, previous performance innovations in product ...

This paper proposes a framework for benchmarking the new product development process of individual companies. The company’s market environment and the internal capabilities (resources) it allocates in ...

The small business environment today is very dynamic and competitive, and new product development is a crucial process if you want to survive. For small enterprises to withstand competition from ...

At least half of all product launches fail to live up to companies’ expectations. For every four projects that enter development, only one makes it to market, according to a recent study at Georgetown ...

The rules of traditional product development are rapidly changing. Companies seeking growth can no longer afford to ignore the millions of customers demanding high quality and performance at ultra-low ...

"Necessity is the mother of invention." A quote attributed to the Greek philosopher Plato, the words continue to ring true nearly 2,400 years after his death in a vast array of situations and provide ...