Google's John Mueller said that data-href attributes are not links and thus do not pass link signals or PageRank. If you want it to pass link signals then use simple href link attributes. He said this ...

Google is evolving the nofollow link attribute and introducing additional attributes to help Google understand the nature of links. The two new link attributes ...

Google announced a change to the nofollow link attribute yesterday and with that announcement, Googlers spent the next day responding to questions about it on Twitter. I will go through what changed ...

Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google’s updated SEO ...